I began my career when brand was everything. I built my consultancy in the era when data changed everything. My work is knowing how to use both without allowing one to flatten the other.
Before founding brand + data, I held senior roles with Calvin Klein, Donna Karan, Dolce & Gabbana, Valentino and Men’s Vogue.
I also co-founded an internet and technology company that developed marketing applications for the media and entertainment industries—long before “digital transformation” became a consulting phrase.
I founded brand + data in 2006 to help fashion, jewelry and lifestyle businesses navigate change while protecting the judgment, taste and emotional clarity that make a brand worth choosing.
Experience across brands and business cycles helps me separate signal from noise and recognize what may be coming next.
I tell you what I see, what matters now and what I would do next—so there is always a clear path forward.
I understand small-brand realities: limited budgets, lean teams, inventory pressure and founders carrying too much at once.
I only take on work when I believe I can help. Many relationships last five years or more because I become part of the business.
“What sets Nancy apart in the digital marketing landscape is her unconventional approach. Unlike cliché practices, Nancy focuses on formalizing the brand first and then utilizing data to drive its growth and evolution.”
“Rock-N-Shop produced by brand + data is a pop-up shopping event founded by Nancy Berger.”
“Nobody’s looking at your condo building? Open a pop-up store, created by Nancy Berger, in one of the apartments.”
My goal is not simply to help them grow, but to help them thrive—without losing what made them special in the first place.
Talk with Nancy ↗