Results

The work is strategic. The outcome is commercial.

Results come from connecting brand, product, customer experience, marketing and data—not optimizing each channel in isolation.

Brochu Walker · Five-year engagement
+4,150%
e-commerce growth

From e-commerce channel to meaningful growth engine.

As outsourced Head of Marketing, brand + data connected brand direction, e-commerce, retention, acquisition, reporting and day-to-day execution. The work evolved with the business rather than remaining confined to a fixed scope.

Selected client work

Across fashion, jewelry + accessories.

Neutral ribbed knitwear by Brochu Walker
Brochu Walker
Gold and diamond pendants by Genevieve Lau
Genevieve Lau
Metallic evening bag from El Corte Inglés client work
El Corte Inglés
Burgundy woven Naghedi handbag held in leather-gloved hands
Naghedi
Additional results

Different businesses. Measurable progress.

El Corte Inglés

CONTENT + SOCIAL

+8,000% new customers and more than 100,000 social followers.

PRPS Jeans

BRAND STRATEGY

Repositioned the brand and helped drive +30% e-commerce growth.

BCBGMAXAZRIA

MARKETING LEADERSHIP

Led marketing for a $600M business and helped stabilize the company for sale.

Coach / Reed Krakoff

DIGITAL STRATEGY

Led the launch of a next-generation e-commerce platform.

WEST Boutique

OMNICHANNEL

+67% e-commerce growth and +140% store traffic.

MM Boutique

OMNICHANNEL

+152% e-commerce growth and +212% store traffic.

“Nancy’s understanding of what is required to build a brand and also drive a successful e-commerce business is unique. Most people are only experts in one area.”
— PRPS JEANS

Results matter. So does how you get there.

The goal is thoughtful, durable growth that respects the brand and strengthens the business.

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